Web Survey Bibliography
This study of the 2010 FIFA World Cup™ will be relevant for all researchers and marketers interested in gaining new insights on audience and consumer engagement. The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup™ via three multi-media screens; TV, internet and mobile devices. Key questions are explored. What is the level of audience engagement across TV, internet and mobile devices? How can massive events like this change behaviors? What is the impact of sponsorship dollars during and after the tournament? This study conveys the benefits gained through the convergence of multiple modes of data collection and analysis and draws out the challenges with respect to media measurement in an era of mobility.
Conference Homepage (abstract) / (full text)
Web survey bibliography (20)
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel...; 2016; Golden, L.; Albaum, G.; Roster, C. A.; Smith, S. M.
- Investigating respondent multitasking in web surveys using paradata; 2016; Sendelbah, A.; Vehovar, V.; Slavec, A.; Petrovcic, A.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- Relative Mode Effects on Data Quality in Mixed-Mode Surveys by an Instrumental Variable; 2013; Vannieuwenhuyze, J. T. A., Revilla, M.
- Effects of Response Format on Measurement of Readership; 2013; Thomas, R. K., Cobb, C. L., Baim, J.
- Ebook readings jumps, print book reading declines; 2012; Rainie, L., Duggan, M.
- Using e-surveys to access the views of football fans within online communities; 2012; Gibbons, T., Nuttall, D.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Cross-country Comparisons: Effects of Scale Type and Response Style Differences; 2011; Thomas, R. K.
- Separation of selection bias and mode effect in mixed-mode survey – Application to the face-to...; 2011; Bayart, C., Bonnel, P.
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, Do.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.
- Communicating Disclosure Risk in Informed Consent Statements; 2010; Singer, E., Couper, M. P.
- Does Providing a Choice of Survey Modes Influence Response?; 2010; Lesser, V. M., Newton, L., Yang, D.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Designing Culturally Neutral Storyboard: A Case Study of Designing an Online Survey with Storyboards; 2010; Koponen, T., Varsaluoma, J., Walsh, T.
- Continuous Measurement of Musically-Induced Emotion: A Web Experiment ; 2009; Egermann, H., Nagel, F., Altenmueller, E., Kopiez, R.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- The Use of Online Methodologies in Data Collection for Gambling and Gaming Addictions; 2009; Griffiths, M. D.
- Usability Testing of Web Data Collection Instruments; 2002; Thalji, L., Antunes, M. J., Wiebe, E. F.